Live Like It's All On The Line. Frances Tiafoe Annoucement
Frances Tiafoe is introduced as the first men’s Tennis Ambassador with strong energy and visibility ahead of the Australian Open. Positioned to elevate the brand within tennis and broader culture, Tiafoe brings an opportunity to support meaningful change in a sport historically dominated by wealth and a predominantly white demographic. The announcement aims to set the stage for thoughtful, long-term storytelling grounded in purpose and impact.
Frances Tiafoe is introduced as the first men’s Tennis Ambassador with strong energy and visibility ahead of the Australian Open. Positioned to elevate the brand within tennis and broader culture, Tiafoe brings an opportunity to support meaningful change in a sport historically dominated by wealth and a predominantly white demographic. The announcement aims to set the stage for thoughtful, long-term storytelling grounded in purpose and impact.
Creative Director Patrick Young
Copy Director Arrabelle Stavroff
Art Director Austen Hammon
Senior Designer Travis Mitchell
Senior Copywriter Max May, Gabrielle Elliot
Film Editor Alex Shutsa
Stylists Hilary Russell, Ally Bond, Clare Seddon
Photography Kojo
Film Editor Alex Shutsa
DP Adriaan Kirchner
Producer Christine Naire
Creative Ops Manager Bea Sunga
Retouching Larissa Keller
Launch 2024.12
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