Father's Day 2025

Concept
Digital
Ecomm
Email
Social

Pro-Dadding.

Insight:
From mini-golf, to backyard races, to showing off to other dads, dads are never too busy to bring fun—and a little competition—to fatherhood.

Concept: We’ll capture how lululemon gear helps dads bring their all to they multifaceted lives—including fun fatherly competition.

My Role Senior Designer, AD for Video & Still Life (on set)

Creative Director Patrick Young
Copy Director Arrabelle Stavroff
Art Director Austen Hammon
Senior Designer Travis Mitchell
Senior Designer Zander Geddes (Concept)
Senior Copywriter Laura Johnson
Creation Designers Camila Burbano del Alcazar, Meghan Marof, Taylor Crain
Photography Anthony Blasko
Retouching Larissa Keller
DP Adriaan Kirchner
Film Editor Stephen Leck
Stylists Hilary Russell, Jacob Shinall, Clare Seddon
Producer Sarah Buell
Creative Ops Manager Carlson Hui

Launch 2025.06



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Contact: hi (at) travisedward (dot) ca