lululemon membership is a purpose-driven program that gives members elevated access to live the Sweatlife through community and connection. It is an experiential membership program rooted in community, aiming to create deeper relationships with our guests.
Art Director Gavin Froome, Frederic Mazzola
Senior Designer Mark Reynolds, Ryan Murray
Copy Writer Rik Klingle-Watt, Alix Blankson
Product Designer Timothy Armstrong
Photographers Thompson Chan, Jeremy Jude Lee
Membership Branding 123w
Practice Branding Pentagram
Icon design/recipe MetaLab
Stylists Courtney Cho & Caitlin Sheehan
Producer Robyn Farnham
The Year-End Dashboard is a personalized email that uses a module-based structure to visualize Membership data in a way that encourages members to engage with their benefits, see how their participation contributes to the community of living the sweatlife and helps them realize the overall value of Membership program.
Members purchased the membership online or in store and were able to choose from 1 of 4 uniquely branded products.
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