Fundamental T
Key Message
Your new favourite t-shirt awaits in a new wash colour.
Concept
Key Message
Your new favourite t-shirt awaits in a new wash colour.
Concept
Own the day. You're a man about town, on a mission, navigating the city with ease. You can go anywhere the day takes you. Because you feel good and ready (almost invincible), thanks to your super comfortable, cottony-soft, ultra-technical tee.
Art Director Frederic Mazzola
Senior Designer Mark Reynolds
Copy Writer Alix Blankson
Stylists Courtney Cho & Caitlin Sheehan
Producer Tristan Merrick
Photographer Thompson Chan
LAUNCH/GLOBAL/2021.03
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