Tennis State of Mind
Insight: Held in Flushing, Queens, the US Open brings even more electric energy to the city that never sleeps. For two weeks, tennis takes over. From the athletes to the fans, everyone is all in to see who wins the final Grand Slam of the year. The crowd. The style. The lights. There’s nowhere else in the world that does tennis like New York.
Concept: Tennis is more than a game, it's culture. For those who play, it’s a mindset that never stops. And for those who follow, it’s an energy they can't get enough of. It doesn't start and end when the game does. And it goes far beyond the boundaries of the court. The style. The vibe. The passion.
It's not just a game. It’s a state of mind.
Insight: Held in Flushing, Queens, the US Open brings even more electric energy to the city that never sleeps. For two weeks, tennis takes over. From the athletes to the fans, everyone is all in to see who wins the final Grand Slam of the year. The crowd. The style. The lights. There’s nowhere else in the world that does tennis like New York.
Concept: Tennis is more than a game, it's culture. For those who play, it’s a mindset that never stops. And for those who follow, it’s an energy they can't get enough of. It doesn't start and end when the game does. And it goes far beyond the boundaries of the court. The style. The vibe. The passion.
It's not just a game. It’s a state of mind.
Creative Director Patrick Young
Copy Director Arrabelle Stavroff
Art Director Austen Hammon
Senior Designer Travis Mitchell
Copywriter Alexa Sibberson
Graphic Designers Ryan Wilkinson
Photography Jerry Buttles
Retouching Larissa Keller
DP Adriaan Kirchner
Film Editor Stephen Leck
Stylists Clare Seddon
Producer Christine Nairne
Creative Ops Manager Bea Sunga
Launch 2025.08
More projects